Sally Trevaskis is an experienced CILEX Lawyer specialising in residential property transactions.
She needed a professional website centred around her own name, reputation and personal approach, giving prospective clients a clearer understanding of who would be handling their matter.
Killed Pixel Studio created a website combining personal photography, residential service information, helpful client guidance and a straightforward enquiry journey.
The finished direction was designed to communicate Sally’s experience, warmth and professionalism before the first conversation.
Sally Trevaskis is a CILEX Lawyer with more than thirty years of experience in property law.
She supports private individuals buying and selling freehold and leasehold residential property, alongside clients completing mortgage work and transfers of equity.
Her approach is personal, efficient and centred around clear communication.
Sally enjoys working directly with people, helping them achieve their property goals and making the conveyancing process easier to understand.
Sally operates through TVK Conveyancing Limited and works under the consultant model, with legal services provided through the firm under which she practises.
Sally wanted potential clients to find and recognise her by name rather than relying entirely on a profile within the wider firm.
The website needed to present her as experienced, approachable and easy to communicate with.
It also needed to explain her residential property services clearly and give clients useful information before they made contact.
The visual direction needed to feel elegant, warm and professional, using Sally’s established colour preferences, personal photography and a clean structure that would remain easy to navigate across every device.
The website needed to bring Sally’s professional experience, personal character and residential property services into one clear digital presence.
Her depth of experience was an important trust signal, but the website also needed to feel warm and accessible rather than overly formal or traditional.
The service content needed to be comprehensive without overwhelming prospective clients.
The relationship between Sally, her professional services company and the firm through which she practises also needed to be presented clearly within the consultant model.
The finished structure needed to help visitors understand both Sally’s technical experience and the personal service they could expect when working with her.
The website was positioned around Sally’s personal reputation, experience and direct communication.
Her career in property law became a central part of the story, supported by clear language that feels calm, warm and approachable.
The content avoids unnecessary legal terminology and focuses instead on what clients need to understand during a residential property transaction.
The visual system uses black, soft pink and off white, with elegant heading typography and clear body copy.
Personal photography adds authenticity and warmth, while selected residential property imagery creates visual variety across the service content.
The overall direction gives Sally a distinctive professional presence while remaining suitable for the consultant model and relevant firm review process.
✓ Home page
✓ About page
✓ Residential services page
✓ Contact page with enquiry form
✓ Understanding the Conveyancing Process guide
✓ What to Expect When Working With Me guide
✓ Residential conveyancing service summaries
✓ Property sale and purchase content
✓ Transfers of equity content
✓ Remortgage content
✓ Land Registry and title check content
✓ Independent legal advice content within the confirmed scope
✓ Frequently asked questions
✓ Google reviews section
✓ Helpful client resources
✓ Responsive desktop, tablet and mobile layouts
✓ Personal photography planning
✓ Image selection and placement
✓ Website copywriting and refinement
✓ Consistent brand application
✓ Client enquiry journey
✓ Structure prepared to support firm review
The project began with a detailed branding and website questionnaire covering Sally’s services, audience, goals, visual preferences and professional background.
Further detail was gathered from Sally’s emails, LinkedIn content and career history.
This included the story of her career beginning at seventeen within the Legal Department of The National Trust, giving the website a genuine and distinctive personal foundation.
The page structure, written content and visual direction were then planned around trust, clarity and the client journey.
A detailed photography brief was also prepared to ensure that the personal imagery reflected Sally’s warm and professional approach.
Sally remained closely involved throughout the project, reviewing full page previews and providing detailed feedback on wording, services, photography and professional information.
Sally reviewed the complete website experience across the Home, About, Services, Contact and client guidance pages.
Her feedback was used to refine the service scope, written content, photography and contact information so that the website accurately reflected her practice and preferred way of working.
The desktop, tablet and mobile layouts were then refined to create a consistent and comfortable experience across every device.
The final website structure and wording were prepared to support the relevant firm review process.
The completed website gives Sally a dedicated professional presence centred around her own name, experience and personal way of working.
Clients can understand what Sally does, learn more about the conveyancing process and see what they can expect when working with her before making an enquiry.
The website also creates clearer routes for previous clients, new clients and professional contacts who already know Sally by reputation.
Personal photography, direct language and practical guidance work together to build confidence before the first conversation.
The consultant relationship can also be explained clearly without allowing the wider firm identity to overshadow Sally’s individual professional reputation.
Sally’s website brings together personal reputation, extensive residential property experience and a calm client journey within one professional digital presence.
Rather than presenting property law as distant or unnecessarily complicated, the website introduces the person handling the matter and explains the process clearly.
The finished direction gives potential clients the information and reassurance they need before beginning a conversation.
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