Sloan Property Law is the professional services company of Licensed Conveyancer Siobhan Sloan.
Siobhan needed a clear and credible identity that reflected more than twenty years of experience while giving clients and professional referrers one place to understand her services and approach.
Killed Pixel Studio created the brand, website and supporting digital presence around Siobhan’s personal reputation.
The project included visual identity, website strategy, service positioning, referral content, business email, search foundations and preparation for the relevant firm review process.
Siobhan Sloan is a Licensed Conveyancer with more than twenty years of experience in the legal profession, specialising in residential property transactions.
Her experience includes working within larger practices and high street firms, giving her a broad and practical understanding of the conveyancing process.
Through her consultant model, clients communicate directly with Siobhan rather than being passed between different teams or departments.
Siobhan supports first time buyers, home movers, property investors, landlords and clients completing a wide range of residential property matters.
She also works with clients introduced through estate agents and mortgage brokers.
Clear communication is central to her approach. Siobhan provides straightforward advice, regular updates and a consistent point of contact throughout each transaction.
Legal services are provided through the firm under which she practises.
Siobhan wanted a modern brand and website for Sloan Property Law that would feel professional, approachable and relevant to residential property.
The website needed to introduce Siobhan properly, communicate her experience and explain the range of conveyancing services available.
It also needed to give prospective clients a simple and reassuring route to make contact.
Professional referrals formed an important part of the brief.
Estate agents, mortgage brokers and other referrers needed a dedicated section explaining Siobhan’s approach to communication, personal service and referred matters.
The identity also needed to work consistently beyond the website, including business email, social media, Google Business Profile and future marketing assets.
Before the project, Sloan Property Law did not have an established identity or a dedicated digital presence bringing Siobhan’s experience, services and professional relationships together.
The central challenge was balancing personal visibility with the wider firm relationship.
The website needed to build recognition around Siobhan and Sloan Property Law without creating confusion about how regulated legal services are provided.
There was also a broad range of residential conveyancing services to present.
The structure needed to feel comprehensive while remaining easy for prospective clients to understand and navigate.
Private clients and professional referrers had different priorities, requiring carefully considered content and enquiry routes for each audience.
The brand was positioned around trust, clarity, professionalism and personal service.
A deep navy foundation created a confident and established feel.
Soft white and muted blue grey introduced a calmer residential quality, while restrained gold accents added warmth and distinction.
The logo included a subtle property reference without relying on an overly literal house or traditional legal symbol.
Clean typography, structured layouts and generous spacing helped make the website calm and easy to follow.
The visual direction avoided the appearance of a large corporate practice and instead reflected the direct relationship clients have with Siobhan.
The website structure separated services, practical guidance and professional referrals so that each audience had a clear route to the information most relevant to them.
✓ Brand strategy and visual direction
✓ Primary logo and supporting logo variations
✓ Brand guidelines
✓ Home page
✓ About page
✓ Services page
✓ Referrals page
✓ Your Conveyancing Journey page
✓ What to Expect During Conveyancing page
✓ Contact page
✓ Privacy, cookie and legal information
✓ Responsive website design and development
✓ Website copywriting
✓ Residential service positioning
✓ Dedicated routes for private clients
✓ Dedicated route for professional referrers
✓ Client contact and enquiry forms
✓ Required company and firm wording
✓ Search foundations
✓ Google Search Console submission
✓ Indexing support
✓ Google Business Profile guidance and optimisation
✓ Branded business email
✓ Email authentication and forwarding setup
✓ Professional email signature
✓ Branded email banner
✓ Website and email walkthrough guidance
✓ Social media profile and cover graphics
✓ Website launch graphics
✓ Organised handover of brand and website assets
The project began with a detailed information pack from Siobhan covering her professional background, services, audience, geographic coverage, referral relationships and visual preferences.
This information was used to plan the website structure, messaging and initial brand direction.
The website was shaped to introduce Siobhan clearly, present her services in an accessible way and create separate routes for clients and professional referrers.
Siobhan remained involved throughout the build, providing focused feedback on page labels, calls to action, homepage wording, professional information and the referral section.
The brand, website, email and wider digital assets were then completed as one consistent professional system.
Practical walkthrough guidance was supplied so Siobhan could confidently manage the finished website and supporting accounts.
Siobhan reviewed the completed website and confirmed that she was pleased with the design direction and final presentation.
The website then progressed through the relevant firm review process and was approved before launch.
The enquiry forms, business email and supporting setup were tested before the site was made public.
Following final confirmation, the website launched at sloanpropertylaw.co.uk.
The Google Business Profile was then completed and optimised to support a consistent presence across search, website, email and social channels.
Sloan Property Law now has a consistent professional identity that works across the website, email communications, social media and Google Business Profile.
The website gives prospective clients a clear understanding of Siobhan’s experience, personal approach and residential conveyancing services.
Supporting guidance makes the process easier to understand, while clear contact routes make the next step straightforward.
Professional referrers have a dedicated place to understand how Siobhan approaches referred clients, communication and ongoing professional relationships.
The website also explains the consultant relationship clearly, allowing Sloan Property Law to build recognition around Siobhan without creating confusion about how legal services are delivered.
Together, the brand and website give Siobhan a polished and credible presence designed to support trust before the first conversation.
The Sloan Property Law project brought Siobhan’s professional experience, personal service and referral relationships into one clear identity.
Every part of the finished presence was designed to feel consistent, from the website and business email to social media and the Google Business Profile.
For prospective clients and professional referrers, the result provides a stronger first impression before direct contact takes place.
It gives people the information they need to understand who Siobhan is, how she works and why they can feel confident beginning a conversation.
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