Katia Lake approached Killed Pixel Studio to create a premium personal brand and website that reflected the way she works as a consultant conveyancer.
The project brought her services, experience and personal approach together within one clear digital presence designed to build confidence with residential clients and professional introducers before the first conversation.
Alongside the website, Killed Pixel Studio created the wider visual identity, business email, search foundations, Google Business Profile and supporting digital assets required to establish a consistent and professional presence.
Katia Lake is a consultant conveyancer supporting residential property clients across England and Wales.
Her approach is centred around clear communication, practical guidance and helping clients feel supported throughout every stage of their property transaction.
Katia also values strong relationships with estate agents, mortgage brokers and other professional introducers. Her website therefore needed to communicate effectively with both direct clients and professional referral partners.
Katia works under the consultant model and provides legal services through the firm under which she practises. Her digital presence needed to establish her own professional identity while presenting that relationship clearly.
Katia wanted a premium personal brand and website that would give her conveyancing services a recognisable and professional identity.
The website needed to explain her services clearly, introduce her personal approach and help clients understand what they could expect throughout the conveyancing process.
Professional introducers also needed a dedicated place to understand how Katia works, the value she provides to referred clients and how to begin a conversation.
The wider brief was to create a complete digital presence rather than simply a standalone website, ensuring that the brand, content, email, search presence and supporting assets all worked together consistently.
The central challenge was balancing Katia’s individual professional identity with the consultant model through which her legal services are provided.
The website needed to build recognition and trust around Katia’s own name while making the relationship with the relevant firm clear and easy to understand.
It also needed to serve several audiences without making the structure feel complicated. Buyers and sellers required clear explanations and reassurance, while estate agents, brokers and other introducers needed information focused on communication and professional relationships.
Every part of the digital presence needed to feel consistent, premium and personal.
The creative direction focused on developing a distinctive boutique conveyancing brand that felt modern, professional and personal.
A black, white and gold visual identity created a confident and premium appearance. Clean layouts, considered typography and carefully prepared photography helped the website feel polished without becoming overly corporate.
The written content centred around communication, clarity and personal service. Each page was structured to answer the questions clients and introducers are likely to have before making contact.
The finished direction gave Katia a recognisable presence of her own while remaining appropriate for the consultant model and structured to support the relevant firm review process.
✓ Brand identity
✓ Primary logo and supporting logo files
✓ Brand guidelines
✓ Bespoke consultant conveyancer website
✓ Home page
✓ About page
✓ Services page
✓ Partnerships and introducers page
✓ What is Conveyancing page
✓ What to Expect page
✓ Contact page
✓ Supporting legal pages
✓ Residential conveyancing service content
✓ Property sale and purchase content
✓ Remortgage content
✓ Transfer of equity content
✓ New build purchase content
✓ Buy to let content
✓ Tailored client enquiry route
✓ Professional introducer journey
✓ Website copywriting
✓ Mobile responsive development
✓ SEO foundations
✓ Business email setup
✓ Google Business Profile setup and verification
✓ Social media assets
✓ Launch graphics
✓ WordPress walkthrough guidance
✓ Business email walkthrough guidance
✓ Google Business Profile walkthrough guidance
The project began by understanding Katia’s services, audience, professional relationships and the role she wanted the website to play.
This information was used to plan the page structure, positioning and core messaging before the visual design was developed.
The website copy was then shaped around the questions that buyers, sellers and professional introducers are likely to have before making contact.
Katia remained involved throughout the process, reviewing the evolving direction and providing feedback at the key stages of the project.
Once the website and wider digital presence were complete, practical walkthrough guidance was provided so Katia could confidently manage the website, business email and Google Business Profile.
The completed website was prepared to support Katia’s review and the relevant firm process.
The relationship between Katia and the firm through which she practises was presented clearly throughout the website, alongside the required company and professional information.
Following review and final refinement, the website was launched alongside the wider digital setup.
The Google Business Profile, business email, LinkedIn integration and supporting assets were completed to ensure Katia had a consistent presence across each client touchpoint.
Katia now has a premium and recognisable digital presence that reflects the personal approach she brings to residential conveyancing.
Potential clients can understand her experience, services and way of working before making contact. Estate agents, mortgage brokers and other introducers also have a dedicated route to explore how Katia supports professional relationships.
The brand, website, business email and Google Business Profile work together as one consistent professional presence.
The result gives Katia a strong platform for building personal reputation, supporting referrals and creating trust before the first conversation.
The Katia Lake project demonstrates how a consultant conveyancer can create a professional presence around their own name while remaining clearly connected to the firm through which they practise.
Every part of the finished digital presence was shaped around trust, clarity and personal service.
The result supports Katia’s reputation, client relationships and professional referral network before the first conversation takes place.
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